Reach More Runners with an Email
We can feature you in emails to runners who have asked us to email them about runs near them, and products to help them train.
How It Works
We promote you with a special offer emailed to our members
Easy
We create and send an email to our RunGuides members highlighting your event or product.
Targeted
RunGuides’ email lists are segmented by region. Connect with runners in select cities, states, or across the entire country.
Effective
Runners join our email list expecting to receive emails with information about runs and special offers.
Example Campaigns
Click on the links below to view a few examples of email campaigns that were created and sent to RunGuides members.
Frequently Asked Questions
Can I target specific regions?
Yes! We can run campaign that target specific cities, states/provinces, or run a North America wide campaign.
How many runners are on your list and where did they come from?
There are currently 114,000 members* subscribed to the RunGuides email list.
When people use RunGuides we ask them if they would like us to email them about upcoming runs in their area. That is the only way that people join our list.
We do not purchase lists from any third parties or do any other sketchy stuff.
*This number is current as of October 2023
What results should I expect from an email campaign?
Click through rates fas a percentage of total sends are typically 1% – 2%.
Click through rates as a percentage of total opens (reported in Mailchimp) are typically 2.5% – 5%.
Mailchimp reports our average open rates at just over 40%, however Apple’s mail privacy protection update can cause reported open rates to be higher than actual open rates for Apple Mail users. Learn more here
What sort of content will be in my email?
Your promotional email will contain two things:
- Your promotional content
- One section of RunGuides content (usually promoting a recent RunGuides article, instagram post, or a link to the RunGuides race calendar)
We found that including a section of RunGuides related content helps improve open rates on emails.
If I run a giveaway do I get all of the emails from people who enter?
We give people the option of opting in to receive future emails from you when they enter a giveaway. At the end of the giveaway we send you a list of all people who asked to be added to your email list.
What sort of software do you use to run giveaways?
We use software called Woobox to host and run all giveaways. Woobox manages the entries, and automatically selects winners. It also gives people bonus entires if they share the giveaway so that you get the most reach possible during your campaign.
I booked an email! What do I need to provide you?
We’ll need the following things to create your email promotion:
- A link to the website that you want us to send people to
- Images to use (1200 x 1200 pixels maximum)
- Links to any videos, if applicable (youtube or vimeo)
- Copy to use (we recommend 1,000 characters maximum) or bullet points of things to highlight
- Any relevant coupon codes
If you are unable to provide images or copy our team can create an email using information from your website.