RunGuides Creative Guide

Congratulations on your site takeover with RunGuides! This page has the full details of what we’ll need for each creative element. We typically need 6 pieces of creative in order to fully launch things for you:

  • 300×250 banner – Medium rectangle
  • 728×90 banner – Leaderboard
  • 320×50 banner – Mobile
  • 150×900 left panel wallpaper (if applicable to your campaign)
  • 150×900 right panel wallpaper (if applicable to your campaign)

FAQ’s

What system do you use to run your on site media?

We use Google DFP to run all media on the site. This allows us to do all sorts of fun stuff around media targeting and split testing.

Can I give you multiple creatives?

Yes! We highly recommend testing at least two variations of your banner (not wallpaper) creative at the same time. Our system will automatically display the more effective creative the most.

Can you run ads from a third party?

We are able to run media from most third party servers. Connect us with your agency contact and we will work with them to implement the banner code.

When do I need to submit creative by?

In order to make sure that your campaign gets activated in time we need to receive and approve your creative at least 48 hours prior to your campaign launch date.

Tips For Effective Banners

300x250 Banner Tips

  • Keep your message and call to action very clear and simple
  • Red/orange buttons tend to have the highest click through rates
  • If you are running an animation have a call to action within the first 3 seconds
  • If applicable, target your message to the city that your media displays in

320x50 Mobile Banner Tips

  • Try to minimize the amount of text and graphics on your mobile banner
  • Green arrows on the right side of the banners tend to create higher click through rates
  • If you are running an animation have a call to action within the first 2-3 seconds

Wallpaper Tips

  • Put any important content (logos etc) in the top 150×600 pixels of each wallpaper panel so that it displays on the most common monitor resolutions.
  • Simple designs work the best to compliment the other creative elements on the site

Creative Elements and Design Specifications

If you have questions about any specific creative element don’t hesitate to contact us and ask questions. We’re here to help!

300×250 Medium Rectangle

Displays in the sidebar of all event pages and all article pages on desktop/laptop screens

Dimensions: 300 pixels wide 250 pixels high
Format:  .jpg, png, HTML5 or .gif file
File size: Max file size of 100KB.

728×90 Leaderboard

Displays at the top of every page on laptop/desktop screens. Displays at the bottom of all pages on standard size tablets.

Dimensions: 728 pixels wide 90 pixels high
Format: .jpg, png, HTML5 or .gif file
File size: Max file size of 100KB.

320×50 Mobile Banner

Displays on all mobile site pages

Dimensions: 320 pixels wide 50 pixels high
Format: .jpg, png, HTML5 or .gif file
File size: Max file size of 100KB.

Wallpaper Panels

Displays on all non-mobile pages on the left and right sides of the site

Dimensions: Two panels, each 150 pixels wide, up to 900 pixels high
Format:  static .jpg or .png (no animations on wallpapers)
File size: Max file size of 100KB per panel

Creative Examples

Here are some examples of banner creative that has performed at the high end of our expected click through rates. We recommend testing similar designs/styles with at least one version of your creative.

We also highly recommend that you create multiple versions of each banner. Our system will have them compete against each other and display the banner with the highest click through rate the most often.

Have questions? Let us know! We love talking about this stuff and are here to help you create the most effective campaign possible!

300×250

300×250

320×50

728×90