RunGuides Site Stats & User Behaviour
Learn about the people using RunGuides.com to find races near them
Traffic
Current Site Traffic
500,000 – 720,000 sessions per month.
Traffic Sources
92% of RunGuides traffic is from organic search terms related to regional running events. e.g. Chicago runs, Runs near Vancouver, Dallas 5k races etc.
New vs Returning
82% of RunGuides visitors are new/in the first stage of the runner lifecycle (looking for a race)
Demographics
Male/Female
48% male audience, 52% female audience
Location
74% users located in the USA, 18% Canada
Age
- 18 – 24 – 18% of traffic
- 25 – 34 – 26% of traffic
- 35 – 44 – 23% of traffic
- 45 – 54 – 16% of traffic
- 55 – 64 – 11% of traffic
On Site Behaviour
95% of RunGuides users view the race calendar or a specific race page. On average, 2% – 7% of people that view an event on RunGuides register for it.
The majority of people on RunGuides are searching for a run near them happening within the next 12 months
RunGuides lists races across North America, Australia, and the UK. If you have questions about traffic to a specific region please contact us.
Who Uses RunGuides
People using RunGuides are looking to participate in a run in the next 12 months.
Achievers
I want to stay inspired and work towards my goals.
I’m running my first 10k in 6 months. If it goes well maybe one day I’ll try a half marathon!
Socialites
I want to have fun with my friends and co-workers.
All of my friends are entering next month’s race so I’m in! I don’t really care about time, just completing the run and having fun with my friends is enough for me.
Competitors
I want to find my next 10k and PR it!
I shoot for a PR in the same August race each year. I wonder what other runs I can make part of this season’s training build?
Community Builders
I want to maintain my fitness and meet new friends
Our running club attends one new event, and one new post race restaurant every month of the year!
Families
We want to live active lifestyles and support each other.
We’re looking for family friendly events in our area. Last month Mom ran the half marathon while we all cheered her on after the kids race!